Have you recently launched your business? Your next target will be making it big in your industry. Isn’t it? To achieve this, you need thorough assessment, diligent planning, and careful implementation of business strategies.
But how will you obtain the insights required to frame these strategies? Customer-centric data is key to analyze customer trends, their preferences, and the prediction of future requirements.
For this, you need to collect, categorize, and comprehend huge volumes of customer data. The only way you can do this is with state-of-the-art Customer Relationship Management (CRM) software.
So, how can CRM help?
Your Customer Relationship Management software helps you effectively manage your customer contacts. It saves preliminary customer information starting from their name, address, contact number to sophisticated data like their buying patterns, browsing history on your business webpage, and much more. This information allows you to predict customer trends and deliver customized products/services based on the preferences of individual customers. A customer relationship management system supports you to be contextual with your clients, thereby retaining existing customers and boosting conversions.
Here are a few ROI benefits of CRM software experienced by businesses.
Source:Finances Online
Having said that, can your CRM software help accelerate your business growth? Read on for the details!
1. Secures Sensitive Customer Data
Businesses of all sizes are prone to cyber-attacks. An instance of a cyber-attack can result in huge data loss, a dip in revenue, and most importantly your clients may stop trusting you. These reasons may hit hard on the bottom line of your business.
Therefore, safeguarding sensitive customer data is cardinal. When you use CRM software for your business, you can rest assured that your sensitive customer data is secured. This software collects data and stores it in a centralized repository, the cloud servers.
For example, Archarina’s ArcCRM is a cloud-based CRM software that is accessible from anywhere across the globe. However, it adheres to stringent authentication techniques before providing access to the users. Only authorized users are provided role-based access to critical customer information.
Implementing these types of security best practices helps control the exposure of sensitive information and protect critical data from misuse. Also, unnecessary access to information can result in users meddling with it. Arc CRM software secures customer data from all these data threats.
2. Enables Spontaneous Communication with Customers
The benefits of CRM are endless. One of those is that it saves end-to-end customer information. This includes the customer’s contact information and personal details. Also, the CRM tracks every transaction your customer had with your business. For example, if a customer has purchased your product, the CRM saves the complete details of the transaction.
So, how does this help in spontaneous communication with customers?
Consider a scenario wherein your customer needs your directions to use your product. He/she contact your customer care representative. In the absence of a CRM, your representative will start with probing questions like the customer’s name, contact details, product purchased, and so on. This itself consumes a lot of time.
However, in the case wherein your representative has access to the CRM software, the name of the customer along with personal details and the full details of his/her transaction is obtained on a single screen. This enables faster responses from your representative to resolve the customer’s problems rather than spending time asking preliminary questions.
This saves the time of both the customer and your representative, makes the customer happy, and paves way for expedited resolutions.
3. Helps in Business Automation
To err is human. But, at times, manual errors may cost a fortune to your business. Automation of business-related processes using the CRM provides error-free and accurate results.
The ArcCRM enables the management of lead generation, account management, report generation, and dashboard management. Prospective leads are closely tracked and followed. These are then converted to accounts. The CRM triggers automated alerts for follow-up calls/emails/meetings. It also allows you to include notes for specific leads and accounts.
Furthermore, it includes interactive dashboards and supports the generation of interactive reports. It provides a complete history of customer transactions. This kind of business automation helps boost productivity, improve customer experiences, and helps in better sales-marketing collaboration.
4. Boosts Customer Engagement
The key to boosting customer engagement is ensuring you deliver a positive experience every time your customers contact you.
Your CRM software helps you achieve this. Archarina’s ArcCRM, saves customer information on a single interface. This helps you to obtain complete customer details in a single click.
For example, with the information of the customer’s purchase history and preferences, you can predict the buying trends of the customer. When you begin to build customer personas, you can recommend your products that may be best suitable for your customers. All these intuitive touchpoints help create positive experiences and therefore improve customer engagement.
5. Allows Targeted Campaigning
Yes, you heard that right. The importance of CRM is that it supports targeted campaigns as part of your marketing initiatives.
ArcCRM saves your customer’s name, contact information, demographics, purchase history, and much more. With this information, you can try targeting customers through personalized campaigns. For example, if you are attempting to trigger an email campaign, your CRM has the contact details of all your prospective customers. You can send customized emails to these prospects based on their requirements.
Furthermore, your CRM has information about the status of a contact in the sales funnel. That is, if the contact is just a prospect or a customer, you can create categorized lists based on this criterion, further segment the contact list based on other factors like the demographics and requirements. The more you segment your customer list, the more refined your results will be. Based on these results, you can trigger targeted campaigns to reap the maximum benefits of your contacts in the CRM.
6. Business Mobility
Undoubtedly, convenience is the key to the adoption of a software/application. Though an easy-to-use interface is an important part of this, it is equally important that the software be easily accessible and compatible on devices.
ArcCRM is one software that is compatible across devices. This cloud-based CRM can be accessed from anywhere across the globe on any device. This kind of mobility ensures ease of use and uninterrupted business operations.
Better visibility and transparency of customer-centric data can help the growth of your business hugely. When you place your customers as a priority in the heart of your business, it results in improved focus and higher profit in sales.
Investing in the right CRM can help you achieve all these and much more. A next-gen CRM like ArcCRM can help you transform yourself into a customer-first organization, gain a competitive advantage, and help onboard your new customers effectively.
If you need any more details about Archarina’s ArcCRM, contact us for a free demo!
